![]() Use GIFs to Show Your Brand’s Personality Here are 15 ways to use GIFs in your marketing.ġ. If you do decide to use GIFs, the sky’s really the limit to what you can do with them. So, would your audience appreciate GIFs? If you’re targeting a tech-savvy audience (typically Gen X, Millennials, or Gen Z fall into this category), GIFs are something you should definitely explore. Via GIPHY Having said that, you know your audience better than anyone else. Apparently, it might be in poor taste for a funeral home to use GIFs. Should you use GIFs in your marketing efforts ? Many marketers say that it depends on your audience and even your industry. You can check out the items that show up on the front page of Imgur, explore the tags along the top, or search by keyword. Imgur is a popular photo, video, and GIF site that has more than 150 million monthly users. You can search for whatever keyword you want and you’re sure to find tons of new and well-loved GIFs to choose from. Tumblr is a great option for those times you want a GIF that isn’t already used a million times in marketing campaigns everywhere. To make sure you’re only seeing GIFs, just click Tools under the search bar and choose GIF from the Type dropdown. Simply search for the keyword you want to find and you’ll get tons of images. Google Image Search is great for finding just the right GIF. You can search based on different categories or search for a specific keyword using GIPHY’s search function. GIPHY has billions of GIFs and makes it really easy to find just the right one. Not interested in making your own GIFs? That’s okay, too! The internet is chock full of GIF search engines and libraries that host billions of GIFs you can use for marketing. They vary in cost and features, but any one of them will help you get your video (or a snippet of your video) into GIF format. ![]() This, in effect, leaves them with a positive feeling about your brand that will end up doing all the things that you want your marketing to do.īut, what if you already have a video? How do you convert it into a GIF? Fortunately, there are tons of video-to GIF converters available via website or smartphone app. ![]() So, while it’s important to focus on those things that directly increase your click-through rates and drive traffic, GIFs will make your consumers happy. Using GIFs makes your brand seem more relevant and fun, too. So, if you’re trying to teach your customers something or help them understand, GIFs are a much better way to do it than using text instructions.īottom line, GIFs are fun. In fact, according to research by the University of Minnesota, the brain processes images 60,000 times faster than words. According to Psychology Today, visual learning is important and the brain is actually built to process images more quickly than it does words. GIFs small file sizes will keep the engagement of videos without such a large bandwidth footprint. Instead of adding tons of videos to your site, slowing your site’s speed, and potentially negatively impacting the user experience, you can add GIFs. ![]() Remember, GIFs were initially created because Wilhite wanted to use animated images without enormous file sizes. Why do consumers and marketers love GIFs so much? It really comes down to 3 things: More than 700 million GIF-lovers use GIPHY, a GIF search engine, to share more than 10 billion GIFs every day on the platform and other places where GIPHY is embedded (Variety, 2019). They add movement to your content and, if you use them the right way, make it a lot easier for your content to stand out in emails, ads, social media feeds, blog posts, and more. GIFs are more interesting to the eye than static images. They’re compatible with different operating systems and browsers and use an infinite loop that autoplays upon loading. GIFs were an immediate internet sensation and have only gotten more popular since then. That’s right, GIFs have been around more than 30 years-longer than the internet itself. software developer Steve Wilhite in 1987 when he was trying to use animated images that didn’t have a prohibitively large file size. It’s a type of image file format that can store multiple image files and deliver them sequentially, creating an animated effect. GIF stands for Graphics Interchange Format. ![]()
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